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Gala Proposal · April 2026 · Confidential

Maria 01

10-Year Anniversary Gala
Thursday, 29 October 2026● Helsinki● Energiasali, Tekniikan Museo
From Zero to One Billion.
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01Who We Are

Not an agency.
Your restaurant.

We are inside Maria 01 every working day. We serve your members their lunch. We know your faces, your energy, and the specific texture of what this community has built. No event agency in Helsinki can say that.

Fygë Events is part of the Fygë Group — one of Helsinki's most established B2B corporate hospitality companies. This proposal is led by Essi Matikainen, Head of Events, working alongside Monda's team and Fygë Group's Executive Chef.

A professional events team, not a restaurant improvising.

Fygë Events service team
Fygë Events — April 2026
Community Presence

18+ months inside Maria 01 via Monda. We know who will be in that room.

Operational Depth

250–500-guest events. Executive Chef, full sourcing, FOH/BOH staffing.

Venue Familiarity

We've executed events at Energiasali. Zero learning curve.

Dedicated Lead

Essi Matikainen, Head of Events — full attention, full ownership.

Fygë gala event full room
02Ten Years of Impact

The Numbers That
Tell the Story

Not a date on a calendar — a decade of compounding impact. These are the specific numbers that make Maria 01's tenth birthday remarkable.

€1B+
Revenue generated by
Maria 01 startups & alumni
€1B+
Funding raised across
~600 startups since 2016
€466M
Salaries paid out by
the community
2,000
Members across
45+ nationalities
40%
Of all Finnish early-stage
VC investment — every year
20x
Growth in Helsinki startup
employment since 2005

From the day Voitto Kangas built this from scratch inside Finland's oldest hospital, through Swappie's record €169M fundraise, through AIMotive, DataCrunch, LinearApp, and hundreds more — to Sarita Runeberg steering the next 50,000 m² expansion. This gala sits at the hinge point.

Maria 01 has fulfilled all the dreams we had when it first started. It's become an all-year-round Slush and a true landmark of Helsinki. Marialena Rinkeneva — Director of Economic Development, City of Helsinki
Fygë gala atmosphere
03The Concept
FROM ZERO TO ONE BILLION
FROM ZERO TO ONE BILLION
A Celebration of the Builders of Helsinki's Decade

The concept borrows from Maria 01's own founding logic: start from nothing, build through community, compound over time. From Zero to One Billion is the story of what happens when a city and a community of builders decide to take a 100-year-old hospital and turn it into the future.

The emotional arc of the evening: arrival in wonder at what has been built, dinner in warmth and pride, afterparty in full celebration of what comes next. The room should feel like the best gathering this community has ever had.

Visual Identity

Deep navy, warm gold, and raw concrete — Maria 01's architectural DNA as the colour language. Premium but never cold, curated but never corporate.

  • ◈New York loft meets Nordic sisu — Edison-bulb light, raw Energiasali textures, greenery runners, candlelight.
  • ◈The hospital origin honoured — the healing-to-building metaphor woven into décor before the space transforms.
  • ◈Living Decade Map installation — 2016 to 2026, real startup names, real milestones. Guests walk through the story first.
  • ◈Mezzanine VIP lounge — curated bar, intimate seating, a quieter conversation zone above the main floor.
  • ◈Bio Adams screening room — community documentary on loop during cocktail hour. The founding story from the people who lived it.
  • ◈Lighting that evolves deliberately — warm for arrival, dramatic for keynote, electric for the afterparty.
04Guest Journey & Programme

The Arc of
the Evening

Click each segment to explore the design intent. We'll build the definitive version together with the Maria 01 team.

18:00–19:00Arrival & Cocktails
19:00–19:20Opening
19:20–20:40Seated Dinner
20:40–21:20Community Honours
21:20–21:35The Auction
21:35+Afterparty

Arrival & Cocktail Reception

Guests arrive to the Decade Map installation — a physical timeline from 2016 to 2026 along the arrival path. Real company names, real milestones, real photographs. They walk through ten years of impact before the programme begins. Welcome drinks, curated canapés, ambient Nordic house DJ. Bio Adams documentary on loop. Mezzanine bar open. Our bar team designs a bespoke signature cocktail for the evening, created specifically for the Maria 01 tenth anniversary — included in the bar package.

Decade MapCommunity DocumentaryMezzanine BarSignature Cocktail
Table setup

Opening

The room darkens. A projection sequence: the original hospital. 2016. The first startups. Year by year, number by number — until the final frame: €1B in revenue, €1B in funding, 2,000 members, 45+ nationalities. Then Sarita Runeberg takes the stage — not with a corporate address, but with a personal letter to the community. What we built. What it cost. What it was worth.

Projection MappingCEO Keynote
Full room

Seated Dinner

Three-course dinner with wine pairing. A fireside chat between starter and main — two voices who embody different chapters of the decade. The Community Voices reel between main and dessert — unscripted clips from members across ten years. No scripts. No polish. Just the real thing.

Fireside ChatCommunity Voices ReelWine Pairing
Dinner in action

Community Honours

Five awards, community-voted by member ballot weeks prior. Categories: Founder of the Decade, Investor Who Showed Up, Partner Who Built With Us, the Sisu Award (biggest pivot or recovery), and the Next Wave. Each award: a 90-second story, then the recognition. The community chose them — not an internal committee.

Community VoteThe Sisu Award5 Categories
Full room energy

The Founder's Pitch — For the Next Decade

One curated live auction item only this community can offer: a personal advisory session with three of the decade's most successful founders; a co-investment access package; a founding member fellowship for the new campus expansion. The room bids. Energy is high. Proceeds to a community cause or scholarship fund.

Live AuctionCommunity Cause"The Good Crazy"
Service team ready

Afterparty

Stage cleared, dancefloor live. DJ transitions to full energy. Late-night bites station opens. Bar service runs until 01:00. The Zero to One installation activates — guests record a 30-second message to the Maria 01 community of 2036. All entries compiled into a time capsule to be opened at the 20-year gala. Interactive digital wall displays incoming messages in real time. The Bio Adams auditorium transforms into a karaoke room for anyone who wants to take the night in a different direction.

DJLate-Night BitesBar until 01:00Zero to One Time CapsuleKaraoke Room
Full room afterparty
05Signature Experiences

Six Moments That Will
Define the Night

Champagne service
01

The Decade Map Installation

A walk-through timeline from 2016 to 2026. Real startup names, real funding rounds, real milestones. The most photographed backdrop of the night.

02

The Opening Projection Sequence

A 3-minute cinematic projection mapping on Energiasali's industrial walls and ceiling. Numbers animate. Years tick forward. The story builds to the current moment — designed to silence the room before Sarita takes the stage.

03

Community Documentary

A 10-minute film: founder interviews, archival footage, investor perspectives. Shown in Bio Adams during cocktail hour. A legacy asset, not just a programme element.

04

The Fireside Chat

One focused conversation between two people whose relationship embodies a key chapter of the decade. Voitto Kangas and Sarita Runeberg. Unscripted, genuine.

05

Community Honours & Sisu Award

Five awards, community-voted. The Sisu Award — for the startup that faced the hardest moment and kept building — will be the emotional peak of the night.

06

Zero to One Time Capsule

Guests record a 30-second message to Maria 01's community of 2036. Sealed and presented at the 20-year gala. A digital wall displays messages in real time.

Venue table setup
AddressViikintie 1 B, 00560 Helsinki (Kuninkaankartanonsaari island)
Capacity300 guests
Floor area750 m² main hall + 90 m² mezzanine
Furniture includedTables and chairs for 250 guests included in rental price
Technology includedSound system, wireless microphones, projector, screen, and stage — basic setup included in rental
Catering policyNo on-site kitchen. Outside food and drinks permitted.
AccessibilityPartially accessible — a few mandatory steps. Please inform us of any access requirements at registration.
Bio Adams auditorium68-seat auditorium available separately — used as screening room, breakout space, or artist backstage. Can also be configured as a karaoke room for the afterparty.
AccessEasy public transport connections. Close to city centre.
06The Venue

Energiasali,
Tekniikan Museo

⚠ Konepaja is already booked on 29 October 2026. We recommend acting on Energiasali now — autumn in Helsinki moves fast.

Our recommendation is Energiasali at the Finnish Museum of Technology — not as a fallback, but as a genuine first choice. We have executed events here. We know the space, its quirks, and its potential.

Energiasali's industrial heritage is the natural home for the Decade Map installation and the Opening Projection Sequence. High blank walls, soaring ceilings, and raw industrial surfaces are exactly the canvases these experiences need. The space does the work for you.

One practical note: the venue is partially accessible with a few mandatory steps. We will coordinate directly with Maria 01 on any guest access requirements well ahead of the event to ensure everyone can move through the space comfortably.

For the afterparty, the Bio Adams auditorium can be transformed into a karaoke room — a signature moment that fits the energy of the evening and the personality of this community perfectly.

08Budget

Two Packages,
One Vision

Toggle between Essential and Signature to compare. All prices exclude VAT.

Essential
Signature
Item
Detail
Estimate (€, excl. VAT)
Welcome drink / Cocktail hour + welcome drink
250 pax · upgraded reception
3,000
5,000
3-course dinner + wine pairing
Starter, main, dessert. Utensils, tablecloths, candles included. 250 pax
37,500
37,500
Bar operation
Build up & break down, staff, signature cocktail planning. Operation 21:00–01:00. Excludes alcohol.
8,400
8,400
Alcohol estimate
Open bar, cocktail hour + afterparty. Estimated €65–90pp × 250 guests
16,250–22,500
16,250–22,500
Chefs & service staff
Event day
8,000
8,000
Catering & event production staff
8 members × 12h shift
4,700
4,700
Event production equipment & essentials
Headsets for speakers, additional lighting, cloakroom, build up & break down teamHeadsets, additional lighting, cloakroom, build/break team + bigger stage, 2 extra screens, experience uplift
20,000
28,000
Space rental — Energiasali
Thursday event day, 12:00–01:00Wednesday 09:00–18:00 + Thursday 12:00–01:00
4,500
6,300
Producer — Essi Matikainen
Estimated 80–100 hours × €75/hr across May–October
6,000–7,500
6,000–7,500
Balcony décor + lounge furniture
Not includedNew York meets Nordic — mezzanine styling, lounge seating. Details TBC.
—
6,000
Event host / MC
Not includedProfessional English-language MC for the evening programme
—
2,000–3,500
TOTAL
Excl. VAT. Alcohol and producer hours are estimates — final figures confirmed on scope sign-off
€87,350–95,850
€112,150–126,700

€32,500–35,000

At €130–140 per ticket × 250 guests, ticket sales generate approximately €32,500–€35,000.

34–40%

Of total costs covered by ticket sales — depending on package and final alcohol spend. VIP-first allocation recommended.

All prices exclude VAT. Alcohol costs and producer hours are estimates based on scope — final figures will be confirmed once the event brief is agreed. Line items marked TBC are subject to change based on client preferences.

09Project Timeline

The Road to
29 October

May 2026
  • Kick-off meeting & scope agreement
  • Energiasali booking placed on confirmation
  • Community vote categories agreed
  • Save-the-date to VIP list
June – July 2026
  • Creative concept sign-off
  • Documentary pre-production begins
  • All production partners contracted
  • Community vote ballot sent
  • Fireside chat speakers confirmed
August 2026
  • Formal invitations sent
  • Ticket sales open (VIP-first)
  • Dietary requirement collection
  • Menu tasting session at Monda
  • Decade Map content curation
September 2026
  • Final headcount confirmed (10 Oct)
  • Seating plan drafted
  • Award recipients confirmed
  • Run-of-show document aligned
October 2026
  • Final production logistics
  • Site visit & technical rehearsal (27 Oct)
  • Full team briefings
  • Event execution: 29 October
  • Post-event debrief within 5 days
29 October 2026
  • From Zero to One Billion.
  • The gala.
10Next Steps

Let's make the party
worthy of the journey.

01

Schedule a kick-off meeting — vision, budget, scope, and first programme brainstorm. We suggest within the next two weeks.

02

Confirm Energiasali availability for 29 October 2026 and place a provisional hold. We can support this directly.

03

Agree on the delivery model so production partner briefings can begin immediately.

It's common to hear someone ask, 'How can I help? Can I make an introduction?' It's this mindset that makes Finland's startup ecosystem unique and impactful. Sarita Runeberg — CEO, Maria 01
Photography: Herachoi Photos  ·  Fygë Events, April 2026